Haosheng Technology Chairman Chen Rongsheng discusses how AI empowers BRICS cooperation, promotes innovation in intelligent display technology and cross-cultural AI development, and jointly builds a digital community for the Global South.
Source: Xinhua News Agency
Xinhua News Agency, Rio de Janeiro, July 18 (Reporters Liao Siwei and Zhu Yubo)
Hao Sheng Technology Group Chairman and Hengmei Optoelectronics Chairman Chen Rongsheng stated during an interview with Xinhua reporters at the BRICS Media Think Tank High-end Forum in Rio de Janeiro, Brazil, on the 16th that cutting-edge technologies like artificial intelligence (AI) are profoundly reshaping the global communication landscape and development pathways. BRICS nations should seize this opportunity to accelerate technological collaboration and industrial cooperation, building a more balanced, inclusive, and resilient AI cooperation ecosystem.
On July 16, Hao Sheng Technology Group Chairman and Hengmei Optoelectronics Chairman Chen Rongsheng was interviewed by Xinhua reporters. "In an AI-driven future, display materials are not just 'windows' for information presentation but also the 'first touchpoint' for human-machine intelligent interaction," Chen Rongsheng said. AI requires richer, more real-time data input and more natural, immersive ways to output information, which places higher demands on display technology. "On the vast and diverse stage of BRICS nations, this integration holds special significance," he added.
Chen Rongsheng told reporters that "AI + display" can significantly lower the barrier to accessing high-quality information and services. For example, smart display devices integrated with AI voice interaction can provide convenient information access for users with limited education or in remote areas. This fusion will drive media forms to shift from "viewing" to "using" and "dialoguing," spawning a multitude of localized innovative applications.
"Hao Sheng is actively promoting this integration," Chen Rongsheng said. The ultra-wide, high-transmittance, low-reflectance polarizers developed by the company's smart factory, Hengmei Optoelectronics, combined with advanced module technology, provide high-definition, smooth, green, and low-carbon visual substrates for AI devices.
"We have also developed AI display motherboards resistant to high temperatures and humidity, along with wide-voltage regulator circuit designs, ensuring reliable operation of devices in various natural environments across BRICS nations," he said.
When discussing the trend of media intelligence, Chen Rongsheng noted that future media devices will no longer be simple playback terminals but personalized information and service centers equipped with an "intelligent broadcast control brain." He told reporters that Hao Sheng's AI intelligent main control boards have been widely exported to BRICS nations, featuring core capabilities such as deep semantic content analysis, intelligent environmental perception, precise user habit learning, and natural human-machine interaction.
"This can break the 'information cocoon,' promote cultural understanding, and enhance the accessibility and inclusivity of media services through localized voice interaction," Chen Rongsheng said. "We aim to support local media innovation, helping them reach target audiences more accurately while building a closed-loop user insight system."
Satellite internet is one of the strategic infrastructures for achieving digital inclusivity in BRICS nations and the broader Global South. Chen Rongsheng told reporters that Hao Sheng is committed to building the "BRICS Sky Chain," a satellite relay network with "dual hubs in the Eastern and Western Hemispheres" covering core BRICS regions and partner countries. "This will enhance regional digital resilience and serve as the spatial infrastructure for creating a BRICS 'digital community,'" he said.
When discussing the construction of cross-cultural AI models, Chen Rongsheng said the rich linguistic, cultural, and media ecosystem diversity of BRICS nations presents both a significant challenge and an unparalleled opportunity. To ensure "equal dialogue and mutual respect," Hao Sheng adopts a strategy of "deep localization" and "open collaboration."
"Hao Sheng does not seek to export a single standard but is committed to creating an open platform that gathers BRICS wisdom to jointly define an AI development path aligned with diverse civilizational values," he said. He believes AI achievements should serve as "bridges for civilizational exchange and mutual learning" rather than "drivers of cultural homogenization."
The theme of this BRICS Media Think Tank High-end Forum is "Co-creating the Future of BRICS, Writing a New Chapter for the Global South." Chen Rongsheng stated that Hao Sheng is working across three dimensions—industrial collaboration, technological co-construction, and institutional synergy—to help build a fairer and more mutually trusted AI governance framework. The goal is to unite the industrial strength, technological innovation, and institutional influence of BRICS nations to shape a new AI landscape that is no longer dominated by a single force but fully reflects the voices of the Global South.